I’m Glad I Failed

The Trevor Project, the non-profit organization that operates the only nationwide, around-the-clock crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth, will launch its first-ever social marketing campaign.They will do it in conjunction with National Suicide Prevention Week, which is sponsored by the American Association of Suicidology, Sept. 7 through 13, 2008.

The “I’m Glad I Failed” campaign, developed by Better World Advertising, seeks to educate LGBTQ youth about The Trevor Helpline and raise the consciousness of broader audiences to the potentially life-shattering consequences of intolerance.

Read the rest at gay_blog.blogspot.com.