HIV Prevention – Spanish Style

The Coordinadora Gai de Catalunya Lesbian in Spain launches prevention and awareness campaign targeting young gays.

The campaign has a reason: to remember the need to continue using a condom during sexual risk before the alarm triggered by the negative statistics about the increased transmission of HIV and the finding of lack of risk perception among young people
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The campaign acts on 2 very different channels: the distribution of free condoms at the individual level in different places of entertainment of the community and the collective level implicative a viral video that highlights the sense of community and reinforce the collective commitment of the same.

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